Our story

A physicistwith a question about her skin.

Clear began with Ahana trying to answer a simple question: which parts of her routine were actually helping? She started recording products, photos and changes over time, then used her physics and software engineering background to build a better system.

FEATURED STORYRecognised by the App Store
Ahana Banerjee, founder of Clear

How the pieces came together

First came the instinct to measure. Then the ability to build.
01

Physics taught her to question assumptions. At Imperial College London, Ahana learned to follow evidence and find patterns in complex systems.

02

Software engineering let her build the tool. Code turned scattered photos, products and observations into a record she could search and compare.

03

Her acne made the problem personal. Years of conflicting advice and repeated product experiments showed her how badly that tool was needed.

When the story became public

Not a perfect transformation.A documented one.

Ahana shared the difficult days, treatments, progress and uncertainty in real time. More than 8 million views showed how many people wanted honest context, not another flawless before-and-after.

8M+views across Ahana's skincare journey
See Ahana's skincare journey
Left profile from Ahana's documented skin journey, December 2023 to December 2024Right profile from Ahana's documented skin journey, December 2023 to December 2024

What we believe

Better skin decisions start withbetter evidence.

01

Real people over hype

Honest routines, progress and context are more useful than polished claims without outcomes.

02

Your data should serve you

Your history should help you recognise patterns and make confident choices for your own skin.

03

One experience can help someone else

With permission, anonymised skincare records can help researchers, clinicians and brands understand what happens outside trials and consultation rooms.

Recognised by Apple

From a personal problem toApp of the Day.

Apple has featured Clear several times, including as App of the Day, for helping people track their skincare and learn from one another.

Your skin. Real data.

Know what you tried.See what changed.

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